Enterprise 2.0 Summit 2010 - Tag 1
It’s a pity but I can only be one day at this year’s Enterprise 2.0 Summit (E20S) in Frankfurt because I have customer meetings tomorrow. In addition I will talk tonight from 7-8 p.m. at “GfWM KnowledgeManagement Round Table Frankfurt” about “Knowledge Cities and Regional/Urban Knowledge Management” (with examples from Most Admired Knowledge City Award and Knowledge City World Summit). Participation is for free (it’s 5 Minutes from the E20S location), just come to the location at Planungsverband (Poststr. 16, Frankfurt) or talk to me at the summit!
Location: Le Meridien Hotel
Towards the Leader 2.0
- Speaker: Richard Collin (@richardcollin)
- "Enterprise 2.0 has nothing(!) to do with Web 2.0 ... it's a new model for the enterprise ..."
- Book tips:
- Important is the "framework in which we are acting as person" (Territory, Goods, Dow Jones, ...); instead the "economy of goods" the "economy of information" is emerging and this changes everything ("the 'north point' is changing and we have to manage the transition).
- "The crisis is not behind us it is in front because it is no crisis it is a shift".
- Three major transitions: 1. invention of writing 2. invention of book 3. invention of internet
- "The transition is the end of (business) process" (note: I personally think that is not true. The thing is that knowledge-intensive processes can not designed in the same way like repetitive routine processes (ARIS, ...) but we will definitly need them. Like Nonake in his hypertext-organization-model says we need hierarchy-layer, process-layer AND knowledge-layer in the enterprise)
- Value Chain 2.0 model, there are no borders of enterprise anymore.
- Leadership 2.0: The knowledge harvester, The skill gardener, (one more :)
- The "Director of Organization" at Danone changed his title to "Director of Social Prospective".
Enterprise 2.0 - State of the Art
- Speaker: Thorsten Petry (Wiesbaden Business School)
- All messages come from a European E2.0 study
- Enterprise 2.0 Definition "Company-internal use of social media to improve efficiency" (note: I think E2.0s should also think about improving effectiveness. This means to review the mission statement of the organization and see if accourding to our knowledge it is a "good" mission because we have the biggest problems today with companies that are financially successful but a catastrophe for society).
- In 2008/2009 the "Enterprise 2.0 Boom" started, companies that used it before were the pioneers (Funny: we had our customer un-conference "Knowledge Jam" in 2005/2006 around "Wiki" and "Social Software", so we were among the pioneers)
- Private use of social media is by 20-40% higher than usage in companies (even for "collective work with collaboration software") ... people are willing to use social media - LET THEM!
- Main objectives are providing implicit knowledge, improvement of information storage and increase in the ability for innovation. It is NOT "improvement of employee motivation".
- 87% of study participants don't expect a "flatter hierarchy" as result.
- Expected organizational and cultural changes are: more open communication, more open access to information, more intensive cooperation between areas and departements and improved innovation culture.
Towards Enterprise 2.0
- Speaker: Cécile Demailly (Early Strategies)
- Reports from study Towards Enterprise 2.0 - Making the change in the Cooperation (PDF, 2010)
- Three success factors:
- Give it sense (organizational level: support strategic vision; individual level: must help in daily work; management level: must help create new management model)
- Make it balanced (change facilitation: people, knowledge, technology; change leadership: collaboration between IT, HR and Communication; change agency; change effectiveness: top-down/bottom-up; employee adoption)
- Sustain the change cycle (Awekening, Envisioning, Re-Architecting, Leverating and streching)
- 30% of respondends said that ROI is intangible
Efficient adoption of Web 2.0 - still a challenge for large companies
- Speaker: Juliette Girard (Renault Web 2.0 Programm Manager)
- "Sharing knowledge is the key success factor for our company!"
- 10 years ago Renault created a Business to Employee programm (not related to IT) with objectives:
- Improve individual performance (B2E (55.000 user, 8000 groups), B2B portals)
- Improve group performance (eCollaboration, virtual Workspaces, Social Networks)
- ... on more ... :)
- "Motivation comes from fun, self-estime and generosity".
- Vision of Renault 2.0: External world and Corporate world: inform/dialogue (blogs, twitts, wiki, intranet, forum), build networks (online communities), develop collaboration and share/innovate (innovation jams).
- Note: the slide for the collaboration services looks like MS SharePoint is used (first screen shot, yes it is MOSS :)
- Good idea: Renault has KPIs for communities (business indicators, usage indicators, tools indicators) for every pilot.
- Change management strategy: 1. Adopt 2. Educate 3. Share (with green kit, blue kit, red kit, black kit)
- First social network was one to boost women carriers (note: very innovative!)
Exploring the Adoption Archetypes
- Speakers: Alexander Richter, Alexander Stocker
- Alexander Richter and Alexander Stockinger
- "Archetypes are patterns of understanding"
- Explorative study, grounded theory approach
- From the Web (adoption and use of social software on the web) into Intranet
- Bottom-up vs. top-down
- 21 Enterprise 2.0 case studies were analyzed (ABB, accenture, Bosch, Capgemini, Communardo, DSV, Fraport, IBM, infineon, IVM, Andritz, Microsoft, pentos, Raiffeisen Informatik, SAP, Siemens, Spirit Link, Synaxon, T-Systems)
- Archetype 1: Exploration (continuously identifying feasible usage scenarios for IT-services, which are suitable for any use)
- Archetype 2: Promotion (coordinated communication and targeted training of IT-services with focus on certain modes of use)
- For wikis and weblogs promotion is the dominant strategy, for microblogging it is rather exploration.
Exploring the Adoption Archetype
- Speaker: Luis Suarez (IBM, @elsua)
- IBM BlueIQ programme
- "40 yrs. ago on the ibm mainframe had already a function for sending/broadcasting messages (=microblogging)"
- Whitepaper "Nurturing BlueIQ: Enterprise 2.0 Adoption in IBM"
- "The major drivers of social software behind the firewall is communities ... we need a comunity of community leaders" (So true!)
- "Several dozens of the managers at IBM are using social software" (IBM has more than 40.000!)
- In a 5 stage maturity model (1. See value 2. Recognize business use 3. Alltogether now 4. Integrate workflows 5. Shift perspective) IBM sees itself at between 3 and 4
- Different level of maturation (guidelines and governance, adoption, measurement, infrastructure)
- At the road ahead change management will be a big issue because change of behaviour takes time.