Enterprise 2.0 in Europe (Studie)

The present report contains the final results for the study on "Enterprise 2.0 in Europe”, produced by Tech4i2, IDC and Headshift for the European Commission. It addresses four main issues:

• What is E20?
• Why it matters?
• How is it implemented?
• What then should the European Commission do?

There are many definition of E20. We adopt the general definition by McAfee (2009), based on the concept of SLATES: Search, Links, Authoring, Tags, Extensions, Signals. Concretely, we refer to the adoption of Web 2.0 tools and values by enterprises, with particular regard to three types of products: Tools for identifying people with expertise, knowledge or interest in a particular area and linking to them Tools for finding, labelling and sharing useful content/information (authoring) Wiki/collaboration/authoring and project work. The key novelty lies not so much in technological developments, but in the values of web 2.0: emergent approach, open innovation, no hierarchy, many-to-many, rapid development. In particular, we consider E20 as a key enabler of open innovation and innovative working practices (results driven, employee-centered, based on open communication). E20 is applied to many different use cases, both within a company and in its relation with customer and suppliers: from employee induction and training, to awareness and collaboration, to recruitment and innovation management. It is been applied to very different sectors, from manufacturing through retail to legal services. Why does E20 matter? There is a significant problem of data availability both at micro and macro level. On the supply side, our estimates indicate it as a niche market (97M Euros, or 0,1% of total EU software market), but its growth rates at 47% are almost ten times bigger than the software market as a whole. On top of that, consulting services for implementation and change management should account for a much larger market. Europe is significantly lagging behind the US: The vast majority of the international players are US companies, with Atlassian (Australian) being the main exception. The market is divided between multi-product vendors such as IBM, SAP, Microsoft, who integrate E20 in their offerings, and dedicated niche players such as Atlassian, SocialText, Huddle with revenues of typically few million dollars. There are several EU providers, but still very small and often moving to the US in order to grow.

Quelle: http://enterprise20eu.files.wordpress.com/2010/12/d4final.pdf.