Mai 23, 2013
Here’s a common (and tedious) question in community circles; how do you prevent burnout?
This question allows people to talk about themselves. It allows people to brag (and lie) about what they do with their spare time.
Most participants declare they prevent burnout by doing sports, travelling to exotic places, going to cool bars, doing interesting hobbies, or anything that reflects positively on them.
Mai 16, 2013
Big wins are rarely in community development.
Gamification has a minimal, short-term, impact (about 5%).
Moving and changing platforms has a tiny impact (unless you’re using a terrible platform, then it has a big impact).
Adding a new feature has almost 0 impact.
If you want to significantly increase levels of participation, there are several big wins.
1) Attract the most interested members/narrow the focus of the...
Mai 14, 2013
You don’t compare your life against George Clooney.
He’s not in your peer group.
A-List celebrities might, but not you.
You measure yourself against those you consider your peers. You measure yourself against a relatively small group of people whom, at some point, have had the same level, interest, or held the same position, as yourself (at the same time – people don’t compare themselves to the deceased).
Early on, this was your school friends. Later, it was your...
April 17, 2013
About half of our clients manage communities of practice (CoPs).
The most common problem facing those involved in communities of practice is busyness. Their target audience is too busy to participate in the community, or so they claim.
This is almost never true. In almost every sector you can find an example of a successful community. It can be doctors, lawyers, accountants, teachers. You will find successful communities.
The challenge is changing...
April 11, 2013
Resist the urge to tackle a big goal when you launch a community.
Big goals take time, they're hard to achieve, and you're likely to lose your members before you get there.
If you want a community that can achieve big goals, you need to have a thriving community. To have a thriving community, you need momentum.
In the early stages (or in a revival phase) a community needs...
April 8, 2013
You can get everything right, and be tripped up by the minutia.
Compare, for example, these two approaches:
My name is Richard Millington, I'm the community manager for CoinCrazy.
CoinCrazy is an organization that sells rare coins to passionate collectors like yourself. As part of our mission, we have recently created a community for people that are passionate about rare coins.
März 26, 2013
What if you sent your community the following message:
I'd like to share a few things that might help you be a star member of this, or any other, community. If this isn't your goal, that's fine. Keep participating as you are. We're thrilled to have you. If you want to be one of the star people, then read on.
First, participate frequently. You can't be a star member of this community if you...
März 13, 2013
März 6, 2013
Imagine you have a successful mailing list/newsgroup.
People subscribe once to whichever groups they like and then receive e-mails when someone posts to the group.
The community comes to them. It's inserted into their existing habits. They don't have to go to the community.
This is a powerful thing. It's far harder to make someone regularly visit a community platform every day than to check their e-mail every day.
This isn't to say you can...
März 4, 2013
- When was the last time you learned something useful at a conference?
Conferences are great for meeting people, but are typically terrible for learning something you use. We want to change that.
We're running a masterclass at the London School of Economics on March 9th that's part-lectures, part-workshop, and part-collective problem solving. Our...