Mai 21, 2012
A bigger community isn't a better community. Growth alone wont increase the ROI of the community.
More members reduces the sense of community. Members feel less connection with each other. They visit less frequently. The level of activity per member drops. The ROI declines (despite growth!).
If you want to make your community bigger AND better, you need to juggle three things 1) growth, 2) activity, and 3) sense of community.
If you have growth + activity, but...
Mai 20, 2012
A community with high levels of activity and a lot of members might appear a great success.
But in perspective, it can be a big failure.
For example, imagine you've been hired by Apple to build their official community. You gradually build the community to 15,000 active members. Would you consider that a success?
Apple has a HUGE audience of incredibly passionate fans. The total market size is massive, the passion is high, only 15,000 active members doesn't cut...
Mai 19, 2012
One of our engagement masterclass participants asks an important question, what if you don't have access to data?
Much of what we discuss is redundant.
I'd suggest that if you're using a platform that doesn't give you the data you need (or at the very least let you use Google Analytics), you should find a platform that does.
Without data you're working in the dark. It's the community equivalent of judging climate change by...
Mai 18, 2012
Eine BBC-Studie hat ergeben, dass die gerne (auch von mir) zitierte 90-9-1-Regel für die Beteiligung im Netz möglicherweise so nicht mehr gilt. In dieser Studie - deren Präsentation ich hier einbinde - hat sich gezeigt, dass die Zahl der aktiven Teilnehmer weit über 10 Prozent liegt. Genau genommen soll der Anteil derer, die aktiv im Netz sind, bei 77 Prozent liegen! 77 Prozent? Mit diesem Fragezeichen im Kopf stellt Neil Perkin interessante Überlegungen zur ursprünglichen Regel, zur...
Die Sicht des britischen E-Learning-Anbieters kineo, der seine Erfahrungen im Financial Services Sector auf fünf Punkte bringt:
1. Compliance remains key - but it needs to be better
2. Still huge pressure to do more for less
3. Making nice with the Millennial’s - when technology enables it
4. Mobile? Maybe - not quite yet though…
5. Give me freedom or give me death (not by PowerPoint)Mobile Learning (4.) ist, so heißt es, noch in der...
