Oktober 1, 2013
If you’ve built a community from the beginning, you’ve probably experienced the grind.
The grind is the frustrating process from the platform launch to regular activity.
During the grind, everything depends upon you. You have to interact with the target audience. You have to invite people to join. You have to initiate discussions. You have to nudge people, repeatedly (frustratingly), to participate.
For a long time, it will feel like the community isn’t taking off...
September 29, 2013
One of the questions we ask prospective members of a community of practice is where do you want to be in 5 years time?
Another question is what do you need to get there?
Once we know a member’s aspirations, we can construct a powerful community concept to help members achieve those aspirations. It’s far stronger to build a community for authors hoping to build a self-publishing business model in their spare time than a community for authors.
September 27, 2013
It’s tempting to divide the community into distinct sections based around the products you sell or existing market segments. This makes it neat and simple to manage. The existing departments and group divisions can each take responsibility for their own community.
There are three problems with this:
1) Competition for a customer’s attention. You’re often persuading the customer to participate in several communities instead of one. This leads to a...
September 26, 2013
We’ve found using a phrase almost identical to the one above motivates a lot of contributions to the community.
Everyone wants to be perceived as an expert in the topic. People liked to be asked for their advice. If you ask this as a direct question the result is likely to be positive.
The same is true for experience. People like to give their experience on a specific topic.
However, broad appeals for people to share their expertise or experience tend...
September 25, 2013
We believe in decisive moderation, something we want to outline here.
There are three principles at work here:
1) Your time is valuable. You have limited time. Every second you spend on a reactive task (or negative members) is time you can’t spend proactively developing the community. You want to spend as little time on reactive moderation as possible. Every second you spend on reactive moderation hurts the...
September 24, 2013
If you have gotten value from this free blog over the years, imagine the value you would get from a structured Professional Community Management course.
Some community professionals are against training. If they learnt on the job, why can’t you?
Learning on the job takes a long time, you make a lot of mistakes, and you don’t know what you’re missing. You might get by without training, and many do, but we can agree you would be MUCH...
September 23, 2013
Who do you feel are your peers?
Your peers are those that have similar backgrounds, experiences, skills, or (sometimes) aspirations as yourself.
It’s easier to persuade people to join a community, if the community targets those they feel are in their peer group. People want to participate to impress their peer group. They want to connect and make friends within their peer group. They like to compare themselves and gain a positive distinctiveness amongst their peer...