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Mai 21, 2012

Mai 20, 2012

  • A community with high levels of activity and a lot of members might appear a great success.

    But in perspective, it can be a big failure.

    For example, imagine you've been hired by Apple to build their official community. You gradually build the community to 15,000 active members. Would you consider that a success?

    Apple has a HUGE audience of incredibly passionate fans. The total market size is massive, the passion is high, only 15,000 active members doesn't cut...

Mai 19, 2012

  • One of our engagement masterclass participants asks an important question, what if you don't have access to data?

    Much of what we discuss is redundant. 

    I'd suggest that if you're using a platform that doesn't give you the data you need (or at the very least let you use Google Analytics), you should find a platform that does. 

    Without data you're working in the dark. It's the community equivalent of judging climate change by...

Mai 17, 2012

Mai 16, 2012

Mai 15, 2012

Mai 14, 2012

Mai 11, 2012

Mai 10, 2012

  • I've come across a few platforms which don't let you do two important things:

    1) Set up a newsletter.

    2) Mass-mail all members. 

    The difference between the two is also important.

    Newsletter are a regular update of what's new and popular in the community. Mass e-mails/notifications are rarer, incredibly important, announcements that can't wait until the newsletter (or dwarf the importance of a newsletter....

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5:34PM Mai 21+1:00 GMT