Dezember 4, 2013
We recently did a touch point analysis of Community Geek.
There are two goals. First, check each touch point correctly reflects the message we want to communicate. Second, identify critical touch points for success.
in this analysis we looked at every possible interaction new and existing members have with us, that we control. This includes how they became aware of us through to regular, ongoing,...
Dezember 3, 2013
A few things are coming up:
1) CommunityGeek. We're accepting another 15 people to join CommunityGeek. If you love discussing the social sciences (psychology, social-psychology etc...) behind community work (or love the data behind communities), you can apply to join here.
2) Virtual Community Summit...
Dezember 2, 2013
Back in 2002, I was selected to manage Team-UK for the World Cyber Games in Daejon, South-Korea.
The local newspaper (Crawley Observer) did a profile about me. They asked about how I gained the positioned, what I suspected the experience would be like, what my aspirations for the trip were.
A few weeks after the trip they contacted me again. They asked how the team did (badly), my thoughts about the trip, what my advice would be to others looking to do something...
November 29, 2013
'News organizations are increasingly looking for community managers.'
Are they? I'm not so sure.
If news organizations are looking for people to create a genuine sense of community around their topic, then this might be true. Whisky magazine, PCGamer magazine (former employer), and, to a lesser extent, ...
November 28, 2013
Like a business, a community needs to generate leads.
These are people potentially interested in joining the community.
A good community manager both generates leads and converts them into regular, active, members.
This typically means content, events/activities, and direction interaction (see the CHIP...
November 27, 2013
To build a community, you need credibility with the target audience.
Few (if any) communities are created by outsiders to the topic.
If you're building a community from scratch, you need someone with deep knowledge, a great reputation, and many existing connections within that field. You need someone that knows who to approach, what to tell them, and will be listened to.
Every few weeks someone writes to claim the process isn't working. Their...
November 26, 2013
We can agree a group of people standing in a room aren't a community.
A community requires a psychogical connection - an understanding that they, together, are part of something.
More than technology and interactions, we create a sense of community.
It's the most rewarding, positive, and powerful thing we do.
We take groups of people and build a strong sense of community amongst them.
If, when looking at an activity, you ask;...
November 25, 2013
Do the proactive work first. We've said this before.
Do the work that progresses the community. Be proactive, not reactive. Do the work that increases the level of growth, the level of activity, or the sense of community felt among members.
However, this needs an addendum.
Do the work that has the longest-term, most widely affected, impact...
November 22, 2013
It's better to freeze accounts than remove them.
Removing an account removes the evidence that member existed. It removes a part of the community history. It removes a useful lesson about why a member was removed.
It might also remove great material, provocative debate, or simply make previously popular debates nonsensical.
It's not uncommon for the most active members to become the most detractive members. If this happens, removing their previous...
November 21, 2013
We don't spend enough time looking at existing communities to see what works.
The same tactics that work in a similar community 'type' (action, circumstance, interest, place, practice) will also work in your community.
If you're managing a community of lawyers, see what works in a community for accountants, teachers, doctors, directors, accountants, etc...
If you're managing a community on behalf of a non-profit, see what works for greenpeace,...